Email is the most popular form of marketing that can be used for both personal and business purposes. It is a cost-effective way to reach out to a targeted audience and generate sales.
Email marketing is one of the most effective marketing channels. It is a cost-effective and precise way to reach out to customers. Email marketing services provide marketers with the tools needed to create and send high quality email campaigns.
The importance of email marketing has increased in recent years. The total number of email users worldwide is forecast at 4.3 billion in 2022 (Statista, 2021) and it is expected that this figure will grow to 4.6 billion in 2025.
As such, businesses have started to invest more time and energy into their email campaigns than before.
There are many email marketing services that offer different features such as email templates, email automation, and A/B testing. If you are looking for an email marketing service, it is important to consider these factors before selecting one.
In this article, I have covered some of the best and free email marketing services that you can consider to join to grow your email list.
Let's get started.
5 Best Free Email Marketing Services
What is Sendinblue?
Sendinblue is a free email marketing service provider and automation platform that helps small businesses to handle their email marketing campaigns. It also allows users to create landing pages for their products or services.
Since, Sendinblue is a cloud-based service it doesn't require any installation or maintenance on the user's side. You can access it from anywhere with a web browser.
Sendinblue offers an easy-to-use interface and has drag-and-drop features that allows to build emails without any coding skills. It has a free version and three paid plans: Lite, Premium, and Enterprise.
Key Features of Sendinblue
Sendinblue offers four plans for email marketers - Free, Lite ($25/month), Premium ($65/month) and Enterprise (custom price).
Free Plan: If you're just starting email marketing, you'll love this plan as it is completely free that includes unlimited subscribers, email templates, SMS marketing, email & SMS personalization and ability to send 300 emails every month.
Lite Plan: If you don't want any limits on email sending, you can subscribe to this plan at $25/month. Features include no daily sending limit, A/B testing, advanced statistics, email support and more.
Premium Plan: Businesses and websites looking for more advanced features can subscribe this plan at $65/month. It include everything covered under the Lite Plan. Other key features include - marketing automation, landing pages, multi user access, Facebook ads, telephone support and more.
For beginners, the free plan by Sendinblue can be a perfect start. You can send 300 emails every day to unlimited subscribers. Sign up for your free account with the link given below and grow your email list for free.
What is GetResponse?
Getresponse is a very popular and free email marketing service that has been around for more than 10 years. It has helped many businesses to grow their customer base through email marketing.
It offers a wide range of features that are essential for any online business - marketing automation, landing pages, A/B testing, drip campaigns and so on.
GetResponse can be used as a powerful tool in any company's or blog's arsenal to create high-quality content and reach out to customers with personalized messages at scale to boost online sales.
Users can create professional-looking email campaigns with Getresponse's drag-and-drop editor. It also offers a variety of templates for different types of marketing campaigns.
Apart from the paid plans, GetResponse also offers a forever free plan for new businesses.
Key Features of GetResponse
GetResponse offers the following plans - Free, Basic ($19/month), Plus ($59/month) and Professional ($119/month).
Free Plan: Under this plan, you can grow email list up to 500 subscribers and send unlimited email newsletters, one landing page, one website builder and more.
GetResponse offers subscribers-based pricing model. Pricing for each paid plans changes according to the number of subscribers. Have a look at the paid pricing plans currently in offer by GetResponse.
Basic Plan: At $19/month, this plan allows to create email list up to 1000 subscribers ($29/month for 2500 subscribers, $54/month for 5000 subscribers and so on). Autoresponders, unlimited landing pages, unlimited website builders, segmentation are some of its important features.
Plus Plan: This plan supports advanced marketing automation, webinars, 3 team members, tagging, advanced segmentation, 5 sales funnels and more. It would cost you $59/month for 1000 subscribers.
Professional Plan: At $119/month you get unlimited marketing automation, paid webinars, 5 team members, eCommerce features, web push notification and more.
Getresponse is a perfect web-based free email marketing service that helps marketers and entrepreneurs create, send, and measure their email marketing campaigns. It has pricing plans for all kinds of marketers.
Sign up for the free account with the link given below and start growing your email list for free.
What is ConvertKit?
ConvertKit is a powerful email marketing tool that offers advanced automation features with the capability to build super effective sales funnel and allows marketers to sell digital products or subscriptions.
You can create beautiful landing pages, email opt-in forms, organize your audience based on interest or interactions and support integration with eCommerce tools like Shopify, Teachable, WooCommerce.
It also offers a drag and drop editor which makes it easy to create beautiful emails without any design skills.
Beginners can join the free plan by ConverKit that allows to collect up to 300 subscribers. Paid plans start at $9/month. Pricing plans are based on the number of subscribers you have in your account.
Key Features of ConvertKit
ConvertKit offers three plans for it users - Free ($0/month), Creator (starting from $9/month) and Creator Pro ($25/month).
ConverKit offers a completely free plan for beginners that allows to collect up to 300 subscribers. Sign up for your free account with the link given below and start building your email list.
What is Aweber?
Aweber is one of the most powerful email marketing tools available on the market. It offers a comprehensive solution that includes automation, email marketing and A/B testing to make sure that your emails get delivered to as many people as possible.
Some of the notable features of Aweber include email automation, email segmentation, autoresponder series, mobile friendly design and more.
Third party integration with eCommerce tools like Shopify are also supported by Aweber. Premium plan includes features like split testing, advanced email automation, analytics & insights, sales tracking and more.
Key Features of Aweber
Aweber has two pricing plans - Free ($0/month) and Pro (starting at $16.15/month).
Beginners can join the free plan by Aweber and collect up to 500 subscribers. Free plan include features like email templates, landing page builder, web push notification and more. Sign up for your free account with the link given below and start building your email list.
What is Mailchimp?
MailChimp provides an easy-to-use free email marketing platform that allows users to manage their mailing lists. Users can also design templates for sending emails or newsletters through the platform.
Beginners can join the Mailchimp's free email marketing service to collect emails, create and send email campaigns, and track the performance. Under the free plan, you can collect up to 1500 subscribers and send up to 2000 emails every day.
Premium plans include drip campaign feature to automate follow-up messages sent over time, email & landing page templates, A/B testing, custom branding, segmentation, customer support and more.
MailChimp also integrates with many third-party online tools such as Google Analytics or Salesforce so users can import data from their existing workflow without having to manually enter it.
Key Features of Mailchimp
Mailchimp offers the following plans - Free, Essentials ($11/month), Standard (17/month) and Premium ($299/month).
Free Plan: This plan is completely free for beginners and allows to collect up to 1500 subscribers. You can send 10000 emails every month with daily limit of 2000 emails.
Like GetResponse, Mailchimp also offers subscribers-based pricing model.
Essentials Plan: For 500 contacts, this plan would cost you $11/month. $23/month for 1500 contacts, $34 for 2500 contacts and so on. It covers everything under the Free Plan and includes other key features like email & landing page templates, custom journey builder, custom branding, A/B testing and more.
Standard Plan: For 500 contacts, this plan would cost you $17/month. $59/month for 2500 contacts, $90 for 5000 contacts and so on. It covers everything under the Essential Plan and includes other key features like send time optimization, behavioral targeting, custom templates, dynamic content and more.
Mailchimp is a simple yet effective tool to grow your email list. The free plan can get you started with your list building efforts. Once you grow a sizeable list, you can upgrade to the paid plans. Sign up for your free account with the link given below and collect up to 1500 subscribers.
What are Transactional Emails? Transactional emails are usually triggered by an action taken by the customer, such as placing an order on your website. These automated messages are sent within minutes after the action has been completed.
If you're just starting out to build your email subscribers list, I would recommend you to try any of the above popular and most importantly free email marketing services.
Above I have covered only the best email marketing tools that has been around for many years and are pioneers in the email marketing industry.
Email marketing is not cheap. Premium plan may cost you around $20/month for about 1000-2000 subscribers and price increases as your list grows big.
That is why it is recommended to join the free plan of any of the email tools mentioned above.
Which email marketing tool you like the most? Feel free to share your experience in the comment section below.